Four students from SRM University’s Kattankulathur
campus have won ITC’s major flagship ‘iTech 2016’ competition, an
annual technology innovation and co-creation platform aimed at promoting
entrepreneurship. The second in the series by ITC was a 30 hour
hackathon on Augmented Reality (AR) and Virtual Reality (VR), held in
the company’s Bangalore campus on July 16 and 17, 2016. The four
intrepid IT whiz kids from SRM - Anshuman Pandey, Aditthya
Ramakrishnan, Rohan Pooniwala and Raghav Gupta raced to the top, bagging
Rs 3 lakhs in prize money.
The students created a history of sorts. It’s the
first time a student team has won the prestigious hackathon beating
professional teams from across the country. The competition was strong
with established AR/VR startups participating. The elimination round saw
45 teams make it to the finals, from over 1700 teams who applied. The
climb to the top was arduous, but success did not elude them, as they
made it to the Top 5 with a demo of their work. After the dust had
settled, the SRM team emerged on top, walking away with the cash prize
from Ms. Sushma Rajagopalan, MD and CEO - ITC Infotech.
The hackathon provided participants the
opportunity to convert ideas into prototypes, addressing a host of
crowd-sourced business challenges from Manufacturing, Consumer Goods,
Retail, Hospitality, Education, Stationery, Banking, Financial Services
and Insurance and Agriculture sectors. The Winning team from SRM
University, created a mixed reality smartphone app, ‘NOMI’, a short form
for ‘Know Me!’ The app is a clever invention aimed at re-defining
shopping experience in stores and online. The team used Vuforia and
Unity to develop the app and powered it with artificial intelligence and
advanced machine learning capabilities.
NOMI creates an immersive and interactive AR and
VR environment to assist customers for choosing the right product by
showing users all they need to know about a product from its
nutritional facts to pricing range. It allows users of the app to choose
among the alternatives of a product, along with real time news related
to the product. “We took the used case of a consumer who is unaware
about the effects of a product on his or her health and developed an app
that could provide them with all the information they need related to
it.” said Anshuman.
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