Four students from SRM University’s Kattankulathur campus have won ITC’s major flagship ‘iTech 2016’ competition, an annual technology innovation and co-creation platform aimed at promoting entrepreneurship. The second in the series by ITC was a  30 hour hackathon on Augmented Reality (AR) and Virtual Reality (VR), held in the company’s Bangalore campus on July 16 and 17, 2016. The four intrepid IT whiz kids from SRM - Anshuman Pandey, Aditthya Ramakrishnan, Rohan Pooniwala and Raghav Gupta raced to the top, bagging Rs 3 lakhs in prize money.
The students created a history of sorts. It’s the first time a student team has won the prestigious hackathon beating professional teams from across the country. The competition was strong with established AR/VR startups participating. The elimination round saw 45 teams make it to the finals, from over 1700 teams who applied. The climb to the top was arduous, but success did not elude them, as they made it to the Top 5 with a demo of their work. After the dust had settled, the SRM team emerged on top, walking away with the cash prize from Ms. Sushma Rajagopalan, MD and CEO - ITC Infotech.
The hackathon provided participants the opportunity to convert ideas into prototypes, addressing a host of crowd-sourced business challenges from Manufacturing, Consumer Goods, Retail, Hospitality, Education, Stationery, Banking, Financial Services and Insurance and Agriculture sectors. The Winning team from SRM University, created a mixed reality smartphone app, ‘NOMI’, a short form for ‘Know Me!’ The app is a clever invention aimed at re-defining shopping experience in stores and online. The team used Vuforia and Unity to develop the app and powered it with artificial intelligence and advanced machine learning capabilities.
NOMI creates an immersive and interactive AR and VR environment to assist customers for choosing the right product by showing users all they need to know about a  product from its nutritional facts to pricing range. It allows users of the app to choose among the alternatives of a product, along with real time news related to the product. “We took the used case of a consumer who is unaware about the effects of a product on his or her health and developed an app that could provide them with all the information they need related to it.” said Anshuman.

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