India has about 7,500 km coastline, endowed with rich of biodiversity, ecology and economy. Every year thousand tons of waste reach into the coast and pollute the environment. It needs to conserve and protect the coastal environment, September 21, 2019 observed as International Coastal Cleanup day. The Swatchh Bharat Abhiyan of Government of India aspires for cleaner India; under this scheme, SRM Institute of Science and Technology, Katankulathur organized coastal cleanup program at Kovalam beach, Kanchipuram district supported by National Centre for Coastal Research (NCCR), MoES, Government of India being one of the responsible agencies for “coastal Clean Sea Campaign of UN and nodel agency for Marine Litter Program” of South Asian Co-operative Environmental program (SACEP). 
This program inaugurated by Dr.T.Thirumurugan, Associate Director, Campus life, SRM IST, AD of Fisheries Department, District Coordinator of Swechh Bhart Mission, Kanchipuram, BDO of Thiruporur and other officials of District Rural Development have given necessary supports.

 During this program SRM students have been collected about1.2 tons waste which has been segregated into bio degradable and non-biodegradable waste then they handed over to Kovalam Panchayat for further recycling and proper disposal. 
Finally the students start rally with number of placards from Kovalam beach towards Kovalam Bus Stop for creating public awareness to protect our environment and interact with vendors and tourist about to avoid the plastic usage. This program is coordinated by Dr.Nagalakshmi, and necessary supports provided by the Faculty team with Students volunteers.

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